In our minimalist WE REDUCE! range, we go one step further to help the environment by abstaining from unnecessary plastic, packaging and water as an ingredient – whilst maintaining consistently high quality standards. The i + m WE REDUCE! range focuses on minimalism instead of abundance – waterless, plastic-free and reduced to the max!
plastic-free » We use minimal packaging in WE REDUCE! products. We use grass paper for the most part, avoiding plastic altogether. waterless » Waterless natural cosmetics are practical and protect the environment on many levels. less waste » By using recycled packaging materials in reduced quantities, we are avoiding unnecessary packaging waste. reduce to the max » Our basic product range provides you with all the essentials you need, alongside making a statement against the rampant oversupply on our cosmetics shelves.
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Creating plastic-free bathrooms with WE REDUCE! The Minimalism Starter Set offers plastic-free, waterless body care from head to toe with organic oils from fair-trade sources.
Verbena Shampoo for every hair type helps to give hair a natural shine while also making it easier to manage and comb. The shampoo cleans and nourishes hair with vegetable surfactants and valuable organic oils.