All you need is less!
In our minimalistic WE REDUCE! range, we go one step further to help the environment by abstaining from unnecessary plastic, packaging and water as an ingredient – whilst maintaining consistently high quality standards. The i+m WE REDUCE! range focuses on minimalism instead of abundance – waterless, plastic-free and reduced to the max!
plastic-free » We use minimal packaging in WE REDUCE! products. We use grass paper for the most part, avoiding plastic altogether.
waterless » Waterless natural cosmetics are practical and protect the environment on many levels.
less waste » By using recycled packaging materials in reduced quantities, we are avoiding unnecessary packaging waste.
reduce to the max » Our basic product range provides you with all the essentials you need, alongside making a statement against the rampant oversupply on our cosmetics shelves.