All you need is less!

In our minimalist WE REDUCE! range, we go one step further to help the environment by abstaining from unnecessary plastic, packaging and water as an ingredient – whilst maintaining consistently high quality standards. The i + m WE REDUCE! range focuses on minimalism instead of abundance – waterless, plastic-free and reduced to the max!

plastic-free » We use minimal packaging in WE REDUCE! products. We use grass paper for the most part, avoiding plastic altogether.
waterless » Waterless natural cosmetics are practical and protect the environment on many levels.
less waste » By using recycled packaging materials in reduced quantities, we are avoiding unnecessary packaging waste.
reduce to the max » Our basic product range provides you with all the essentials you need, alongside making a statement against the rampant oversupply on our cosmetics shelves.


    Minimalism Starter Set

    YOU SAVE 5 € BY BUYING THESE ITEMS TOGETHER Creating plastic-free bathrooms with WE REDUCE! The Minimalism Starter Set offers plastic-free, waterless body care from head to toe with organic oils from fair-trade sources.

  • Aluminiumfreie Deocreme Rose

    , Deodorant Cream

    This aluminium-free Deodorant Cream with a natural rose scent gives lasting protection against body odour. Elegantly packaged in compostable jar.

  • we-reduce_feste-dusche-hanf

    Shower Bar

    Waterless & plastic-free. Hemp Shower Bar cleanses all skin types thoroughly with vegetable surfactants, nourishing with organic cocoa butter and shea butter.

  • WE REDUCE Vanilla Lip Care

    Vanilla Lip Care

    The vegan Fairtrade® organic lip care – Vanilla Lip Care – nourishes chapped lips with silky smoothness and protects them from dryness. In a cardboard sleeve - plastic-free.

  • WE REDUCE! Festes Shampoo Verbene

    Verbena Shampoo Bar

    Verbena Shampoo for every hair type helps to give hair a natural shine while also making it easier to manage and comb. The shampoo cleans and nourishes hair with vegetable surfactants and valuable organic oils.

  • Seifenhalter mit Seife

    , Magnetic soap dish

    Fresh for longer. Our magnetic soap dish keeps your favourite i + m cosmetic bars dry. Quick to install and always there for you.

  • Feste Seife von i+m NATURKOSMETIK BERLIN

    Feste Seife

    Natural cleansing power with a tangy lemony fragrance for all skin types – vegan Soap Bar Lemongras with the finest organic shea butter.

  • , Tin for storage

    * I'LL BE BACK IN STOCK SOON * The aluminium tin for stylish storage of your waterless i+m cosmetics. Whether in the shower, at the gym or on the road - everything stays clean and dry.