Berlin crisis aid!

The SO36 Soli shower is organic shower gel and Corona crisis aid at the same time: 100% of the proceeds go to the legendary Berlin concert club SO36 (minus VAT). The Soli shower is intended to support the SO36 financially and at the same time show full solidarity with the Berlin cultural scene during the pandemic. Join in!

so36 shower gel - 100% donation


We donate 25% of our profits.


100% certified natural cosmetics.


100% certified vegan.


We are 100% climate-neutral.

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Click here for our fabulous sample service!

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Find the right care for you!

Which i+m natural cosmetics product suits you best? Just try it out.

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Our New In Products

Look, these are the latest products in our online shop.


    Minimalism Starter Set

    YOU SAVE 5 € BY BUYING THESE ITEMS TOGETHER Creating plastic-free bathrooms with WE REDUCE! The Minimalism Starter Set offers plastic-free, waterless body care from head to toe with organic oils from fair-trade sources.

  • Hyaluronsäure Serum 3fach

    Hyaluron Serum triple

    Moisture booster. Hyaluronic serum triple provides the skin with intensive moisture thanks to three high-quality hyaluronic acids. With Anti Blue Light Filter.

  • WE REDUCE! Festes Shampoo Verbene

    Verbena Shampoo Bar

    Verbena Shampoo for every hair type helps to give hair a natural shine while also making it easier to manage and comb. The shampoo cleans and nourishes hair with vegetable surfactants and valuable organic oils.

  • A firsthand Impression at our Premium Partners

    At our premium partners you can also admire our products live and in colour (if they are in stock). Or use our Storefinder to find stores near you that stock our full range. Try it out!