True to our claim FAIR ORGANIC VEGAN BRAVE, we donate at least 25% of our profits to charity each year, which means that every i+m purchase you make is a good deed. Fair Editions also give you the opportunity to support a specific project of your choice. The proceeds we generate provide much-needed financial support, especially for small projects in the social, cultural, animal and environmental conservation fields, and give a platform to the organisations’ causes. And because there are so many great projects, we now regularly create limited special editions for organisations such as PETA, the Berlin animal shelter, the legendary SO36 or our women’s shelter project in Zambia. 

Current i+m FAIR Editions

The idea behind FAIR Editions by i+m

The idea behind the i+m FAIR Editions

The idea for the FAIR Editions was born in 2013 from the desire to support small eco-fair and social start-up projects based on the swarm financing or crowdfunding principle. In other words, many individual people jointly finance a project idea – in our case by purchasing a FAIR Edition.

And this is how it works: We find a project worth supporting that is a good match for us and our values. We create and produce a FAIR Edition for this project – all expenses on us, of course. We then sell the edition and offer it to retailers, who are encouraged to donate their retail margin.

The FAIR Edition attracts attention to the project and raises its profile. On top of that, i+m donates between 1 euro per bottle sold and up to 100% of the proceeds to the project. The FAIR Editions generally have a sales value of around 10,000 euros each. For a small project, this is a significant contribution to the development and expansion of their good idea.

And everyone wins, because together we are strong!

The i+m FAIR Editions from 2014 to today