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WE REDUCE!
All You Need Is Less!

Embrace a minimalist approach with our phenomenal WE REDUCE! series, perfect for those who love practicality and environmental consciousness. We take sustainability a step further by focusing on minimalism instead of excess: waterless, plastic-free, and reduced to the max!

Certified natural cosmetics

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WE REDUCE!

Details

Phenomenally Minimal

Our WE REDUCE! products prove that less is more when it comes to eco-friendly body care. You can lather, nourish, and protect the environment with formulations that don’t require water!

Our waterless natural cosmetics are as effective as two bottles of liquid product and are perfect for travel. This makes our solid cosmetics not only extremely convenient and practical but also doubly economical. Less volume and weight mean significantly less packaging, saving materials and protecting the environment during transport. A reduced-to-the-essentials approach to skincare is a true contribution to waste and CO2 reduction.

Zero Waste in the Bathroom

Our solid cosmetics become truly eco-friendly with plastic-free packaging made from renewable resources. Our reduced, compostable, and recycled packaging includes:

  • FSC®-certified cardboard
  • Grass paper with 70% recycled content
  • Compostable lignin, derived from renewable sources of FSC-certified wood

With a selection focused on essentials, WE REDUCE! body care is a real win against the overabundance in the cosmetics aisle.

FAIR Editions

FAIR Editions

By purchasing an i+m FAIR Edition – specially designed versions of our products – you can directly support a project in the eco-fair or social sector. We donate either the full sales proceeds or a contribution of €1-2 from each sale to organisations such as PETA, Tierheim Berlin, our school project in Zambia, or the youth network Lambda BB.

Zambia School Project

Zambia School Project

Our solidarity extends to all people, everywhere, in every possible way. We offer support where it's needed most. In 2014, i+m envisioned building the first women's shelter in Zambia – and we made it happen! Since then, the shelter has grown to include a school with 400 children and an orphanage, continuing its success story as TWIKATANE e.V.

Economy for the Common Good

Economy for the Common Good

For us, prioritizing the common good and sustainability has always taken precedence over profit. We are now advancing this commitment alongside over 1,000 other companies through the Economy for the Common Good (ECG) model. We’ve created an independently audited common good balance sheet that considers not just economic factors, but also ecology, social justice, transparency, and democratic participation.

25% Donation

25% Donation

Get rich or try sharing! For us at i+m, profit isn’t the goal; it’s about being a living, breathing entity that thrives by giving back. That’s why we share the company’s profits with our team, deliberately steer clear of tax loopholes, and donate 25% of our earnings to eco-social projects that make the world a better place. Let’s change the world with beauty!

Fair Trade Practices

Fair Trade Practices

Our heart beats for fairness, which is why we source our raw materials from fair-trade initiatives worldwide whenever possible. Whether it’s Fair Trade certified argan oil from Morocco, avocado oil from Kenya, almond oil from Pakistan, or cocoa butter from Peru, our long-standing partnerships guarantee fair trade, fair wages, and humane working conditions that are regularly inspected.