Go to main content

We donate 25 % of our profits
Nothing good happens unless you do it

At i+m, our principles – FAIR, ORGANIC, VEGAN, BRAVE – guide every product and business decision we make. Fairness, ecology, animal welfare, and boldness always take priority over profit. That’s why we donate 25% of our total profits every year to projects that aim to make the world a better place. Let’s change the world with beauty!

Your support makes all of this possible. A heartfelt thank you for choosing sustainable consumption! To give you a clearer picture of how our donations work and what we’ve achieved together in recent years, here’s a closer look at the initiatives we’ve supported:


Our commitment in numbers

Total donated

Our Donations Over the Years

We donate 25% of our profits every year. Even in years without profit, like 2023, we draw from our reserves to continue supporting our projects.

Donation Areas

A Quarter of Our Profits for Three Key Causes

Each year, we dedicate 25% of our profits to impactful projects that promote social fairness, ecology, and animal welfare. These funds are thoughtfully allocated across these three areas to maximise their positive impact.

Donation Formats

Where Do Our Donations Go?

Our direct donations allow us to support both small and large projects with maximum flexibility. To achieve this, we use three tailored formats:


Our Donation Models

i+m Fair Editions

Our FAIR Editions  

Our FAIR Editions are a favourite way to provide ongoing support to meaningful charitable projects. For each bottle sold, we donate €1-2 or even the entire proceeds to organisations such as Berliner Kältehilfe, PETA, and many others. These limited special editions are created and sold exclusively for these causes. By purchasing an i+m FAIR Edition, you directly contribute to impactful projects while helping us raise awareness for important initiatives. Together, we can make a real difference!


Our One-day Online Shop Campaigns

We regularly donate a portion or even the entirety of our online shop’s daily earnings to charitable organisations committed to environmental protection, animal welfare, or urgent social issues. These campaigns allow us to respond quickly and flexibly to current global events.

Thanks to your support, we’ve been able to help people in crisis zones, fund educational initiatives, finance waste collection machines, and much, much more. Together, we make a difference!


TWIKATANE e.V. in Zambia 

It began in 2014 with i+m’s initiative to establish a women’s shelter in Zambia. Since then, the project has expanded to include a school now attended by 450 children. Today, the non-profit organisation TWIKATANE e.V. provides women and children with protection from violence and opportunities for a self-determined future.

We are proud to provide the financial resources for this initiative, which is managed entirely by local people. Discover the FAIR Edition Zambia body care range and support this incredible project with your purchase. Together, we can make a difference!


The Team Donation Fund

At i+m, we democratically choose an overarching theme each year to focus our support. This annual theme connects a variety of projects, initiatives, associations, or NGOs. Each team member selects 1-2 projects within this theme to receive a donation in their name.

The team donation fund allows the entire i+m team to actively participate in shaping the donation process, giving even large contributions a personal and meaningful touch. Together, we make a collective impact that reflects our shared values!


Projects Close to Our Hearts

Each year, every i+m team member has the freedom to choose a charitable project they would like to donate €1,000 to. This ensures that the causes we care deeply about receive a share of support, even when our team’s collective focus is on a different theme.