Change the world with beauty!
That’s the i+m motto.
A message you’ll find on every i+m product. But what does it really mean to us?
It’s all about beauty with purpose. At i+m NATURKOSMETIK, we’ve carefully crafted the perfect cleansers and care products for every skin and hair type, for every part of the body – from head to toe, eyes to hands! Everything we do is inspired by our motto: ‘Change the world with beauty!’. Now, it’s time to explore what this truly means. Because our mission to make the world a more beautiful place goes beyond skin deep.
Change the world…
As a company
Cosmetic products are a part of daily life for many people. In this vast market, billions of unnecessary and environmentally harmful packaging materials are used, along with ingredients that damage both health and the environment, such as microplastics, silicones, and parabens.
As pioneers of natural and organic cosmetics, we see it as both our duty and our opportunity to make the world a little more sustainable through our products. Our popular WE REDUCE! series represents the next logical step toward a radically more sustainable cosmetics industry of the future.
The name says it all: it’s about stripping down to the essentials while considering ecological and social criteria at every level of production, packaging, and the value chain. For instance, none of the products in the WE REDUCE! range rely on plastic packaging – even for items where you might expect it. Less truly is more!
As a customer
Our brand motto is also a call to action for all our customers to take part in making the world a better and more beautiful place. Whether it feels like a challenge, a responsibility, or an opportunity, we each have different abilities to positively change our surroundings and improve the lives of others. The choice is ours to make.
with beauty
Be beautiful your way!
For many people, beauty is of great importance and can contribute significantly to their sense of well-being. Cosmetics and the associated care rituals are rooted in all cultures and can play an important supporting role.
Unfortunately, today’s manipulative advertising in the cosmetics industry almost exclusively conveys stereotypical beauty ideals of being young, slim and flawless, which most people do not correspond to. Instead of well-being, this often leads to frustration and suffering to bow to these ideals.
We at i+m want to offer an alternative and stand for a different, genuine concept of beauty. We believe in the manifold meanings of beauty and cultivate this individual concept of beauty in our product descriptions and all our corporate communications.
Stay beautiful for longer and age beautifully!
The conventional cosmetics industry is currently dominated by the paradigm of short-term symptom treatment, with little regard for health and the negative long-term consequences for people and nature. We offer an alternative concept that is geared towards the individual and long-term strengthening and support of skin and hair health.
Beauty is a basic need!
Our products should not only impress with their beautiful design, but above all, they should serve the individual beauty rituals of our customers. We consider beauty to be a fundamental human need, the experience of which fills our lives with happiness and meaning. We want to give more emphasis to this need, which, in our opinion, is often neglected in the area of sustainable economics/products. In other words: ‘Man does not live by bread alone, but also by love and beauty.’
FAIR Editions
By purchasing an i+m FAIR Edition – specially designed versions of our products – you can directly support a project in the eco-fair or social sector. We donate either the full sales proceeds or a contribution of €1-2 from each sale to organisations such as PETA, Tierheim Berlin, our school project in Zambia, or the youth network Lambda BB.
Zambia School Project
Our solidarity extends to all people, everywhere, in every possible way. We offer support where it’s needed most. In 2014, i+m envisioned building the first women’s shelter in Zambia – and we made it happen! Since then, the shelter has grown to include a school with 400 children and an orphanage, continuing its success story as TWIKATANE e.V.
Economy for the Common Good
For us, prioritizing the common good and sustainability has always taken precedence over profit. We are now advancing this commitment alongside over 1,000 other companies through the Economy for the Common Good (ECG) model. We’ve created an independently audited common good balance sheet that considers not just economic factors, but also ecology, social justice, transparency, and democratic participation.
25% Donation
Get rich or try sharing! For us at i+m, profit isn’t the goal; it’s about being a living, breathing entity that thrives by giving back. That’s why we share the company’s profits with our team, deliberately steer clear of tax loopholes, and donate 25% of our earnings to eco-social projects that make the world a better place. Let’s change the world with beauty!
Fair Trade Practices
Our heart beats for fairness, which is why we source our raw materials from fair-trade initiatives worldwide whenever possible. Whether it’s Fair Trade certified argan oil from Morocco, avocado oil from Kenya, almond oil from Pakistan, or cocoa butter from Peru, our long-standing partnerships guarantee fair trade, fair wages, and humane working conditions that are regularly inspected.