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Packaging at i+m
– WE REDUCE!

As a pioneer in sustainability, environmentally friendly packaging has always been a priority for i+m. We aim to inspire through innovative solutions, such as compostable materials featured in our plastic-free WE REDUCE! series. We also provide environmentally optimised packaging options in glass and plastic, incorporating recycled materials wherever possible to minimise our environmental impact.

Cradle to Cradle – Our Guiding Principles

Minimise Packaging: The ideal approach is to use no packaging or as little as possible.

Compostable & Circular Solutions: If packaging is needed, we prioritise compostable materials or circular solutions, like returnable bottles.

Recyclable Quality: When necessary, we use glass or single-material plastics, ensuring they are made from recycled or easily recyclable materials for maximum sustainability.

We are pioneers in this field!

WE REDUCE!

In our plastic and water-free WE REDUCE! series, we’ve completely reimagined sustainable packaging. The result is a unique range of face, body, and hair care products that challenge the ordinary. Here’s your chance to try something truly different, step out of your comfort zone, and make a meaningful shift towards more sustainable habits – for example, by swapping liquid shampoo for a solid bar or switching to toothpaste tablets.

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zerooo – the simple deposit bottle system

In 2024, i+m will be among the first cosmetics brands to introduce a large-scale, cross-brand and cross-retailer deposit system for cosmetics packaging. This innovative system will integrate seamlessly into the existing deposit scheme for drinks in supermarkets and drugstores, requiring no extra effort from consumers.

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How we optimise our (other) packaging in environmental terms

  • We avoid (unnecessary) outer packaging as far as technically and legally possible.
  • For sensitive products, such as certain face and eye creams, we use airless dispensers made entirely from PP plastic (so-called mono material). This is because this material has one of the best environmental footprints and can be sorted by type and therefore optimally recycled. It can therefore be reused for the same purpose at a later date.
  • For small, less sensitive facial and body care products such as facial serums and deodorant creams, we use glass to minimise the amount of plastic in the world.
  • For safety reasons, we fill large products used in wet areas, such as shampoos and shower gels, in bottles made from 100% recycled PET.
  • We also offer some products with high consumption, such as shower gels, in our practical Family Size refill bottles in the advantage size.